“Before volunteers participated in the Trust Game, Murnighan and Huang asked them to provide the names of people they trusted and people they did not trust. Then researchers quickly flashed these names to subliminally prime the study participants. After that, the subjects were asked if they wanted to send money to an anonymous stranger, with the understanding they might get some money back. Participants who had seen the names of people they trusted sent larger sums and were more likely to believe money would be returned to them. Because the priming was so brief—mere milliseconds—no one was able to recognize the names that had been flashed before the Trust Game.”

A Trusted Name (Li Huang and Keith Murnighan)

Advertisements